Freelance Beauty Copywriter, At Your Service

I'm Shelby Dennis, your freelance beauty copywriter.

I'm a master hairstylist who's spent the past 10 years working in the beauty industry while writing marketing pieces. Now, I help businesses create marketing and SEO content that cuts through the noise.

I provide engaging SEO content and copy for businesses in the beauty and wellness industries, such as…

  • Salons, barbershops, and spas
  • Hair and beauty product suppliers
  • Haircare product manufacturers
  • Haircare and beauty brands (including tools, products, services, and platforms)
  • Beauty and wellness blogging sites

You wouldn’t be alone in thinking content and copy are one and the same. Allow me to dispel this common myth…

The Beauty of Captivating Content Marketing

Content marketing is a strategy-based method of content creation and distribution. Unlike traditional ads that try to close a sale, content marketing pieces should build trust in your business and add value to your customers’ lives.

Many of today’s marketing experts agree: traditional ad campaigns don’t yield results like they used to. To earn your customer’s business in these modern times, you have to prove you’re dedicated to improving their day-to-day life.

At the same time, you need each piece of content to leave a lasting impression. While you aren’t trying to close a sale on the spot, your content should always sow the seeds of a future purchase.

That’s where I come in. As a freelance beauty writer and beauty expert, I’m intimately familiar with the problems your customers are having. What exactly do I bring to the table? Well, I’ll provide you with a plethora of content ideas your customers will love.

The best part? I’m a seasoned pro. You won’t have to micromanage me while I write your…

  • Blog posts
  • E-books
  • Newsletters
  • Articles
  • Listicles
  • Social media posts
  • Website pillar pages
  • Podcast scripts
  • How-to video scripts

Plus, I’ll start every job I do for you by providing ideas and advice. Don’t have a blog? Not sure what kind of videos to make? Never tried a content marketing campaign before? That’s the “beauty” of working with me… I’ve got your best interests at heart.

Turn Heads with Creative Copywriting

Copywriting is based on promotional materials and advertisements, both for your website and physical publications.

The biggest distinction is that copywriting's #1 goal is securing your reader’s response to your CTA (Call To Action).

With content marketing, you may include what’s called a “soft” CTA… inviting them to visit other platforms where you have an online presence, or welcoming them to explore your website further.

But with content, that response is just an added bonus. The real goal is to build a relationship with each potential customer until they feel comfortable enough to make a purchase.

Copywriting cuts to the chase. Every copy project includes a CTA, and the copy should be laser-focused on convincing your reader to answer your CTA.

That action can span the entire spectrum of the buying funnel, like…

  • Scheduling a call, meeting, or consultation with you
  • Clicking your link to learn more
  • Signing up for your autoresponder
  • Subscribing to your newsletter
  • Engaging with your product, business, or service
  • Downloading your case study or white paper
  • Buying something from you

The caveat? It’s not as simple as putting a big red button on every ad you publish. Writing compelling, engaging, and irresistible copy requires a deep understanding of both your target audience and your product.

And most people don’t have time to study English and psychology on top of their daily responsibilities.

This is exactly why I specialize in both copywriting and content marketing!

My past and current clients reap the benefits of working with a focused, engaged freelance beauty copywriter. If you've ever thought your business could stand to gain from:

  • Increased sales
  • More lead generation
  • Boosts to organic web traffic
  • More social media engagement
  • Improved customer loyalty and retention
  • Hassle-free copy and content delivered on-time

Then you can schedule a no-strings-attached FREE "Connecting with Your Ideal Customer Strategy Session" to learn more about my services.  Start the process via the Contact Me page.

Reaching Your Ideal Customer

I will easily and happily converse with your existing customers and prospects.

I break down the scientific mumbo-jumbo, the technical cosmetic jargon, and what I affectionately call "the language of cosmetolog-ese" into plain, approachable English for all of your customers and prospects.

How is this possible? Because my cosmetologist and beauty expertise mean I’ve sold to your ideal customer for over a decade:

  • I've read about your services or products and marketed them in my salons
  • I've seen your ads online and read the content you publish
  • I've subscribed to your emails/newsletters to learn more about selling your products to my own clients

My experience with your "ideal customer" means I know exactly how to create compelling, engaging copy which makes your ideal prospects into your real-life customers.

Personally, I've never spoken with a business that wouldn't want a steadier stream of both new and repeat customers...

What about you?

The Best Freelance Beauty Writer for Your Job

I tend to think of myself as simply a freelance beauty writer. But what that means changes-- on any given day, I may be working as a freelance writer, a freelancing coach, a remote/WFH small business consultant... the list gets ever longer! 

As a professional writer, I include SEO with all of my projects. I'll never charge you extra for SEO nor will I try to "upsell" you on SEO... it's all part of the package!

Publishing engaging, compelling content without any SEO consideration is like trying to apply makeup without doing any skincare prep first… It’s a waste of time and effort, plus it takes longer than if you’d just done your prep work!

As a coach and consultant, I always meet you where you are and establish a clear path towards where you want to be. Why bother growing your hair out long when what you really want is a pixie cut, right?

Things like this are exactly what I’m here for. I’ll always help you work smarter, not harder (which happened to be one of the JPMS slogans while I was in beauty school!).

So, why not get in touch with me today to chat about how I can help you do that?

I'm happy to talk about your immediate needs, your specific goals, or any other ideas you have!

Or, you can learn a little more about who I am and how I got here

I also update my blog whenever I have a spare moment to jot down some thoughts. 

Lastly, I also suggest perusing these reviews from happy business owners and professionals who were once in your shoes (I mean, who doesn't love warm fuzzies, right?)

Thanks for reading & I look forward to talking with you,

Shelby Dennis

Your Freelance Beauty Copywriter

salon staff pic

From an employee photoshoot at an Aveda salon in the greater Seattle area. I'm so thrilled to have gone from being on my feet 50 hours a week doing hair to being a freelance beauty copywriter.