Copy + Strategy + Confidence = Your Dream Business

With over 10 years of experience engaging customers at every stage of the sales funnel…

A razor-sharp intuition for understanding customers’ biggest problems…

And a versatile sales and marketing background…

I can help you soar above your competition by crafting your messaging and helping you build the business of your dreams.

I specialize in the beauty, wellness, and personal care industries because I know them inside and out (thanks to my 10+ years working as a hairdresser and salon/spa operations manager).

Not only have I helped my own salons maximize their sales and take the definition of “success” to a whole new level…

I’ve also gotten to do the same for a number of businesses much like yours.

How I'll Help You

As a freelance beauty copywriter and business owner myself (having started my first business at the age of 16)...

I work with businesses and creative freelancers to craft compelling messaging and boost revenue through:

SEO-Driven Content Marketing | Human-Focused Copywriting | USP Analysis | Small Business Consulting | Professional Coaching

But what does this actually look like? It depends on what you need. 


Copy and Content Services

1. I Meet You Where You Are

Maybe you know exactly  what you need. Or maybe right now, all you know is that you need help!

Either way, I’m here for you. I’ll never  steer you towards a project that isn’t a perfect fit for achieving your goals.

2. We Deep Dive Into Your Vision

Once I know where you are, I need to know where you want to be. As your freelance beauty copywriter, there are a whooooole lot of things we can achieve together!

But what matters most are your biggest needs and ultimate goals.

3. We Set the Stage for Success

Now that we’ve established Point A and Point B, we’ll craft a roadmap to get there.

This includes big details like the overall timeline and small (but just as important) particulars like whether you prefer Google Drive or Dropbox.

4. I Write While You Do You

You’re free!  I don’t require an ounce of micromanaging or hand-holding because this ain’t my first rodeo.

While I write, you can focus your energy on other aspects of your business, your life, or whatever else needs your attention.

5. I Deliver Your Sparkling New Copy

I deliver your fabulous new copy in whatever way you requested, plus any relevant notes for you, your designer, etc.

Want any revisions? Just let me know and I’ll get straight to work.

I pride myself on being receptive to your feedback and completing edits in a very timely fashion.

Standard Projects Include...

Website Rewrites | SEO-Driven Content Marketing | Case Studies | eCommerce Product Descriptions | Sales Funnel Copy | Email Marketing Campaigns | Product Launches | Brand Voice Guides

Coaching Services

1. Lean Into Your "Why"

You already know you have something special to share with the world. I'll teach you how to keep your "Why" at heart in every facet of your business.

2. Unlock Your Hidden Superpowers

You may not yet be aware of them, but you have unique skills and traits that set you apart from everyone else. I'll show you how to tap into them.

3. Build Your Brand

With your newfound clarity and confidence, we'll start fleshing out the business you've been dreaming of. 

4. Find Your Balance

Everything in life comes down to balance. You'll learn how boundaries and self-care make you that much better at creating a steady stream of clients.

5. Follow Your Bliss

With all of the previous hurdles behind you, you're fully empowered to build the life you've always deserved. I'm here for support anytime you need it.

I'm Here to Help You Navigate...

Imposter Syndrome | Establishing Professional Boundaries | Creating Work-Life Balance | Confidence with Potential Clients | Finding Well-Paying Clients | Defining Your Niche | Pricing Your Services | Feast-or-Famine Cycles


The World Needs What You Have to Offer. Let’s Make It Happen.

Light pink button with the words "I'm Ready!!"
shelby

Looking forward to helping you soar,

Shelby Dennis
Your freelance beauty copywriter

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